Converting a free resource to a paid subscription model

Selling subscriptions to individuals requires marketing savvy, while selling corporate packages to companies is an art form

Crucial to the growth of the business were b2b subscriptions which fell upon my team to deliver. With very little tech support, implementing smart tiered pricing and packaging allowed us to increase significant revenue from existing clients.

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BoF Careers, the global talent workplace for the fashion industry

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Google, creating value in partnerships