Google unveils machine learning project in partnership with The Business of Fashion

When the fashion industry saw Google as a threat to creativity, we found a way to show that technology can enhance creativity, not impede it

The Business of Fashion and Google unveil machine learning at VOICES, its flagship annual conference, allowing anyone to map colour palettes of over 144,000 runway looks.

Over a 2 year partnership The Business of Fashion and Google collaborated to create two experimental digital tools including virtual reality and machine learning. By creating appealing content to the industry, BoF helped Google build relationships with fashion’s most hard to get CMOs through intimate events held globally around the world.